Inclusive Mindsets

events.drupal.org/node/20785

@DrupalconNA

Mike Miles

Genuine (wearegenuine.com)

Dev(up); (developingup.com)

All the internet places: mikemiles86

We all have one thing in common

We want to make a positive impact on as many people as possible

Thinking beyond accessibility

Inclusive Design encompasses accessibility issues, as well as, the wider range of human differences.

Four Pillars for an Inclusive Mindset

1. No user is average
2. Every user deserves equal access
3. Provide understandable content for every user
4. Every user deserves our trust and respect

©CC4.0 09/2016 Mike Miles

I. No user is average

The Myth of Average

"If you design for the average, you are literally designing for nobody."

- Todd Rose

bit.ly/IDXAvgMyth

Create personas with limitations

"Has red-green colorblindness"	"Has a broken wrist due to a skiing accident"	"Does most work while traveling"

II. Every user deserves equal access

45% of internet browsing is from desktop

Data Source: gs.statcounter.com/platform-market-share/desktop-mobile-tablet

Only a few years ago we were asking clients if they wanted a mobile site. Now we tell them they need a responsive site. The market changed. The same thing is happening for accessibility, we need to tell clients they have to plan this way.

Structure in a way that makes sense

• Use semantic markup, bit.ly/IDXSemBBC
• Use progressive design to deliver experience
• Prioritize what needs to be loaded

III. Provide understandable content to every user

Be clear and direct

• Use simple phrasing and avoid jargon
• Pay attention to font, spacing, line length
• Be meaningful, tools to check readability

Tools like hemingwayapp.com can help you write clear, direct and meaningful content. A readability score of "Grade 6" means the content is engaging enough for advanced users, but clear and inviting enough for new users.

IV. Provide every user with trust and respect

Inclusive Design: Excluding no gender

"The easiest way to do inclusive design? Stop asking about gender!"

- Sarah Leren

bit.ly/IDXGender

Be responsible with data

• Have a reason for collecting data.
• Explain how the data is protected
• Give users control of their data

Four Pillars of an Inclusive Mindset

1. No user is average
2. Every user deserves equal access
3. Provide understandable content for every user
4. Every user deserves our trust and respect

If we agree to these four pillars when building our applications, then we have to think differently.

Four Pillars of an Inclusive Mindset

1. No average
2. Equal access
3. Understandable content
4. Trust and respect

We make a positive impact on as many people as possible

And if we follow the four pillars, then we will reach a wider audience.

Resources

Thank You!

Questions?

@mikemiles86